Why You Will Be Excited About This Role

This is the chance to own the entire digital business for one of Australia’s most admired multi-brand luxury fashion destinations, at the exact moment it enters its next phase of national growth.

You will lead the online store end to end: its performance, its experience, its growth and its technology.

Reporting to the Brand Director, you will translate brand and commercial priorities into a best-in-class digital experience that mirrors the premium standards customers feel in the boutiques.

It is a rare blend of strategy and hands-on execution. One day you are shaping the digital roadmap, the next you are in the platform optimising the customer journey.

• Own the performance, strategy and growth of the entire online store

• Lead a small team across eCommerce and customer care

• Shape the digital experience roadmap and bring new technology to life

• Report directly to the Brand Director and help shape commercial decisions

Why You Will Like Working Here

You will join a celebrated fashion business with an established boutique footprint and a fast-growing online presence, currently in an exciting national expansion phase.

This is a brand built on elevated standards, commercial thinking and genuine collaboration. Digital sits at the heart of its growth, so your work will be visible, backed and central to the business.

• A premium, design-led brand where quality is never compromised
• Real ownership of the digital channel and the freedom to build
• A collaborative, accountable, high-performing team culture
• Direct access to senior leadership

What You Will Be Working On

• You will own the online store and every digital touchpoint, ensuring premium presentation, accuracy and seamless functionality across the board.
• You will lead digital trade planning, campaign builds and promotional cadence, and drive site merchandising that lifts conversion, product discovery and cross-sell. You will manage the platform end to end, from configuration and theme through to app integrations and new feature development with external partners.
• You will own CRM and lifecycle marketing across acquisition, retention and reactivation, building automated flows, smart segmentation and a healthy, growing database. You will lead digital acquisition and affiliate partnerships alongside external agencies, and turn performance data into clear, commercial insight.
• You will also lead weekly and monthly trade reporting, own conversion rate optimisation, and run testing cycles that deliver measurable improvements to the customer experience.

What Type Of Person Will Be Successful

You are a commercially driven digital leader who thrives at the intersection of strategy and execution. You think like a merchant, act like a technologist, and stay calm and decisive when trading gets busy. You lead a team with clarity and care, and you are energised by building rather than maintaining.

Essential requirements:

Proven experience in a senior eCommerce or digital role within fashion, retail or the premium and luxury sector

• At least 5 years in a B2C eCommerce role, ideally in fashion or lifestyle
• Advanced experience managing a leading eCommerce platform, including theme management, app integrations and configuration
• Expertise with enterprise email and CRM platforms, including automated flows and segmentation
• Strong command of eCommerce performance metrics and web analytics tools
• Experience leading and developing a team
• Experience managing digital agencies and external development partners
• Strong commercial acumen with a track record of driving online revenue growth

What will set you apart

• Experience scoping and integrating new digital technologies and platform enhancements
• A strong grasp of UX, responsive design and customer journey optimisation
• Advanced data analysis skills and confident project management

If you have been considering roles such as eCommerce Manager, Head of Digital, Digital Trade Manager or Online Store Manager, we would love to hear from you.

How To Apply

If you are ready to take full ownership of a growing digital business within a brand that genuinely values craft and customer experience, we would love to hear from you. Apply now with your resume. Even if you do not tick every box, the right experience and ambition count for a lot, so reach out. If this role is not quite right, we may have something else that is.

Assembly Talent

Making belonging our business.

Assembly Talent places exceptional talent within leading retail, eCommerce, beauty and lifestyle businesses. With over 20 years of industry experience, we are specialists in seeking, securing and supporting flourishing careers in Australia and abroad.

Does this sound like the perfect fit for you? Apply for this role below.