Your Next Chapter 

This is a rare opportunity to become the first dedicated Social Media Manager for a fast-growing Australian skincare brand, taking full ownership of the organic social presence as the business moves beyond its founder-led beginnings. Reporting directly to the founders, you will have real input into strategy and creative direction, not just execution. With the brand expanding into international markets, you will help shape what it becomes next, on the platforms where its community already shows up every day. 

Good Company 

You will be joining an Australian-made skincare brand built for everyday guy, where the founders saw an opportunity to do things differently. The culture is straightforward, personality-led and hands-on, with founders who are still very much in the mix. Nothing here is corporate or overproduced. You will be part of a small, close-knit team building something people genuinely want to follow, with the freedom to bring your own ideas to the table and see them through. 

What You'll Own 

• Owning the organic social strategy across Instagram and TikTok 
• Developing content pillars and a content calendar that keeps the brand consistent and relevant 
• Concepting, filming and editing short-form video, from planned brand content to reactive trends 
• Building and managing an engaged online community, including day to day comments and messages 
• Creating a mix of product, lifestyle, founder, behind-the-scenes and entertainment-led content 
• Partnering with the founders and wider team on campaigns, launches and key business moments 
• Getting out from behind the desk, into the office, the community and out in public to capture content 
• Reporting on what is working, testing new ideas and flagging content suitable for paid amplification 
• Helping shape the brand's social presence as it grows into new markets 
• Travelling to Head Office as required, with in-person time expected around once a month if based outside Newcastle 

Who Thrives Here 

• Demonstrated experience in social media or content creation within a product-based brand 
• Background in FMCG, beauty, skincare or another consumer product environment 
• Strong understanding of Instagram and TikTok and what makes content perform on each 
• Confident concepting, filming and editing short-form video, using tools like CapCut or Adobe Creative Suite 
• Comfortable moving between strategy and hands-on content creation 
• A proactive, ideas-driven approach and confidence taking ownership 
• Genuine understanding of community building and brand connection 
• Enjoys working directly with founders in a fast-moving, founder-led environment 

This could also suit a Content Creator, Social Media Coordinator or Community Manager ready to step into a broader role. 

Let's Talk 

If you love content, spot trends before they take off and want real ownership over a growing brand's social presence, we would love to hear from you, even if you don't tick every box. Apply via Assembly Talent or contact Dakota at Dakota@assemblytalent.com for a confidential conversation. 

Assembly Talent. Making belonging our business.  

Assembly Talent places exceptional talent within leading retail, eCommerce, beauty and lifestyle businesses. With over 20 years of industry experience, we're specialists in seeking, securing and supporting flourishing careers, in Australia and abroad. 

Does this sound like the perfect fit for you? Apply for this role below.