Head of Digital Experience

Where Your Career Story Gets Interesting

This is an exciting opportunity to lead digital strategy for a globally recognised Australian fashion brand with a strong international presence.

Known for its refined aesthetic and loyal global following, this premium women’s fashion brand continues to expand across Europe and North America. With digital at the centre of its growth strategy, the business is investing heavily in e-commerce performance, customer experience and digital innovation.

As Head of Digital Experience, you will lead the end-to-end digital ecosystem — spanning e-commerce, performance marketing, CRM, and customer experience — ensuring every interaction with the brand is seamless, data-informed and commercially strong.

Reporting to the Head of Brand, you’ll oversee the digital P&L and lead a high-performing internal team while collaborating with agency partners to drive global growth and elevate the online customer journey.

This is a rare opportunity for a commercially minded digital leader who loves balancing brand storytelling, data and performance within a fast-moving fashion environment.

What Your Days Will Look Like

You will lead the global digital strategy and performance across all online channels, ensuring both commercial growth and exceptional customer experience.

Key areas of responsibility include:

• Leading global e-commerce strategy and digital performance

• Owning the digital P&L, budgets and performance targets

• Driving online revenue growth across paid media, CRM, affiliate and organic channels

• Managing paid media strategy across SEM and Paid Social, partnering with agency teams

• Overseeing e-commerce platform development, CRO, SEO and digital roadmap initiatives

• Leading retention strategy across email, SMS and loyalty programs

• Delivering data-led insights into customer behaviour and omni-channel performance

• Partnering with Finance and Merchandise teams on promotional planning and margin outcomes

• Leading and developing the e-commerce and customer care teams

• Identifying new opportunities to improve customer experience, conversion and lifetime value

What Makes a Great Fit

This role suits a strategic digital leader who understands how to scale a global fashion or lifestyle brand online.

You will likely bring:

• Senior experience leading digital and e-commerce strategy within a fashion, retail or lifestyle brand

• Deep expertise across performance marketing, CRM, and digital customer journeys

• Strong commercial acumen with experience managing digital budgets and P&L

• Experience overseeing e-commerce platforms, CRO, SEO and technology integrations

• Strong analytical capability and confidence working with complex datasets

• A passion for understanding customer behaviour and digital experience

• Experience leading teams and managing agency partners

• A curiosity for emerging digital technologies and AI tools

You combine strategic thinking with execution and enjoy working in a fast-paced, collaborative environment.

How to Apply

If you’re a digital leader excited by the opportunity to shape the online experience of a globally recognised fashion brand, we would love to hear from you.

Apply via the link or reach out to Nicole at Assembly Talent for a confidential conversation at nicole@assemblytalent.com

Assembly Talent

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Does this sound like the perfect fit for you? Apply for this role below.