Lead Marketing for a Fast-Growing International, Founder-Led Fashion Brand

This is a rare opportunity to step into the operational and people leadership seat for a fashion business with serious creative ambition, a passionate team, and genuine momentum behind its growth into international markets.

The Snapshot

• Reporting to: CEO
• Direct reports: Head of Brand, Head of Creative (17 across the broader marketing function)
• Location: Melbourne, full-time in office
• The highlight: Full ownership of marketing operations, team leadership, and commercial alignment, while the founder continues to drive brand vision

The Opportunity

This role is the connective tissue between product insight, creative output, and the rest of the business. You'll own the day-to-day execution of marketing, lead and develop a talented and tenured team, and be the one asking the sharper questions: what's selling, why, to whom, and what should we be doing differently. This isn't a brand strategy role, the founder remains closely involved in that. It's for someone who thrives on translating vision into clear priorities, briefs, and outcomes, and who can unlock the best work from a passionate creative team while holding their own in a collaborative, opinion-rich environment.

Why You'll Love It Here

Join a growing fashion business that's expanding internationally, including into the US, while continuing to build momentum at home. You'll work closely with a hands-on founder and senior leadership team, with real autonomy to shape how the marketing function operates as it scales.

• Genuine autonomy and trust to make decisions and shape the operating model
• A passionate, talented, creative team ready to be unlocked
• A business in active growth mode, with international expansion on the table
• Direct access to the founder and senior leadership

What You'll Own

• The marketing cadence across EDM, social, retail, eCommerce and paid, deciding what's needed, when, and why
• Day-to-day leadership and development of the marketing team, including the tough conversations on performance, behaviour, and direction
• Integration and alignment across Brand, Creative, Performance, CRM, PR, Retail, Product and eCommerce
• Scalable systems, workflows and structures to support a growing, increasingly global marketing function
• The broader marketing calendar and critical path across campaigns, launches, promotions and seasonal moments
• Commercial alignment between marketing activity and business growth targets, working closely with product, planning and eCommerce
• Operational planning and coordination of major campaigns, promotions and sale activity across multiple teams
• Performance marketing oversight, digging into sales and customer data to sharpen what good marketing looks like
• Department workflow, reporting rhythms, and continuous improvement across systems, tools and process

What You'll Bring

• A proven track record leading and developing creative or marketing teams, including navigating strong personalities and holding people to a high standard
• Demonstrated experience across creative, eCommerce and performance marketing functions
• Strong commercial acumen and comfort working with sales, customer and product data
• Experience managing creative output and team workflows
• A genuine interest in modern marketing tools, including AI-enabled workflows, analytics platforms and eCommerce platforms

Bonus Points

• Previous experience in a founder-led business
• Experience supporting expansion into new markets, particularly the US

Ready to Apply?

If you're a steady, commercially sharp people leader who loves untangling the “why” behind the data and building the systems that let a creative team do its best work, we'd love to hear from you. Apply now with your resume.

Assembly Talent — Making belonging our business.

Assembly Talent places exceptional talent within leading retail, eCommerce, beauty and lifestyle businesses. With over 20 years of industry experience, we're specialists in seeking, securing and supporting flourishing careers — in Australia and abroad.

 

Does this sound like the perfect fit for you? Apply for this role below.