Imagine leading the digital and marketing evolution for a fast-growing fashion brand, where your vision and hands-on approach will directly shape how customers connect, shop, and fall in love with every collection. As Head of Marketing & Digital, you’ll orchestrate high-performing lifecycle journeys and champion a CRM transformation that puts the customer at the heart of every campaign and click. In your first year, you will:

• Lead the end-to-end execution of digital and marketing strategy, bringing to life bold ideas that drive growth and engagement
• Own and optimise CRM performance—across email, SMS, and loyalty—transforming the way customers are nurtured and retained
• Drive the performance of digital platforms, optimising UX, conversion rates, and on-site engagement
• Collaborate with talented teams across Creative, Paid Media, and Ecommerce to deliver unified, high-impact campaigns

Why You Will Like Working Here

You’ll join a collaborative, driven team that values creativity, innovation, and genuine connection. Here, your ideas are welcomed, your expertise is respected, and your growth is championed. You’ll find a workplace where your strategic thinking and hands-on skills are equally celebrated, and where you can truly see the results of your work in real time.

• Competitive salary
• A supportive, down-to-earth team culture in a vibrant office
• Ongoing professional development and exposure to the latest digital tools and strategies
• The freedom to experiment, innovate, and drive change
• Clear pathways for career progression in a business that values ambition and results

What You Will Be Working On

• Bringing to life and executing strategic digital and marketing objectives, aligned with business goals
• Leading CRM transformation, lifecycle journeys, and loyalty program optimisation
• Collaborating with Creative, Paid, and Ecommerce teams to deliver seamless, unified campaigns
• Driving retention, engagement, and customer lifetime value through segmentation, personalisation, and automation
• Monitoring and reporting on CRM and digital performance, turning insights into actionable improvements
• Overseeing the marketing calendar to ensure seamless execution of trade, promotional, and lifecycle campaigns
• Mentoring and supporting the Ecommerce Manager to drive site conversion, engagement, and revenue
• Utilising analytics tools to track, report, and optimise campaign and channel performance

What Type Of Person Will Be Successful

You’ll thrive here if you:

• Bring 5–7+ years in digital marketing, CRM, or ecommerce leadership (fashion or retail experience is a plus)
• Are both strategic and hands-on—you can zoom out to shape vision and dive in to deliver results
• Love using data and insights to drive decisions, performance, and innovation
• Lead with clarity, empathy, and a collaborative spirit, aligning cross-functional teams with ease
• Are customer-obsessed, always designing with the end user in mind
• Are fluent in CRM platforms (Braze, Klaviyo), Google Analytics, Meta Business Suite, Shopify, and campaign optimisation tools

We believe great leaders come from all walks of life. If you’re passionate about digital innovation, customer experience, and making a difference, we want to hear from you—even if you don’t tick every box. Ready to lead the next chapter in digital fashion? Apply today!

Assembly TalentMaking belonging our business.

Assembly Talent pairs exceptional talent within exemplary businesses within the retail, eCommerce, beauty and lifestyle industries. Professional, personable and discreet, we’re specialists in seeking, securing and supporting flourishing careers and company relationships. Our lived experience of over 20 years across the Retail, Fashion, eComm, tech, beauty, and FMCG landscape has helped us place sought-after candidates with leading and emerging brands both in Australia and abroad. Valuing culture-fit and chemistry on par with capabilities and credentials, our holistic recruitment strategy supports career aspirations and business acumen in equal measure.

Does this sound like the perfect fit for you? Apply for this role below.