Ready to revolutionise the fashion industry while leading a brand that’s setting trends, not following them. As the General Manager, you’ll be at the helm of a Gen-Z-oriented fashion powerhouse that’s changing how young consumers experience style in the digital age.

You’ll drive a brand that sits at the intersection of pop culture, technology, and cutting-edge fashion, bringing coveted styles inspired by streetwear, modern-day muses, and runway trends to trend-obsessed individuals. In your first year, you’ll shape our strategic vision, elevate our digital presence, and scale our operations while maintaining our commitment to sustainability and inclusivity.

• You’ll lead a brand that’s making waves in the fashion industry, with the freedom to implement innovative strategies that will define our future growth trajectory
• You’ll work alongside founders who have built successful fashion brands before, learning from their expertise while bringing your own vision to life
• You’ll develop and mentor cross-functional teams across design, marketing, operations, and e-commerce, building the leadership skills that can propel your career to C-suite positions
• You’ll gain invaluable experience in scaling a digital-first fashion brand with a unique production model that addresses sustainability concerns

Why You Will Like Working Here

At our clients company, you won’t just be managing a fashion brand – you’ll be part of a movement that’s redefining what fashion means for Gen-Z. Our try-and-repeat model means you’ll be pioneering a more sustainable approach to fashion, producing controlled amounts of styles based on customer demand rather than overproducing inventory.

You’ll work with a team that’s passionate about making trend-led fashion accessible to everyone regardless of shape or size. Their mission to inspire uniqueness, diversity, and confidence isn’t just marketing speak – it’s built into everything they do, from their design process to their customer engagement strategy.

• You’ll enjoy a collaborative and dynamic culture where good ideas can come from anywhere
• You’ll benefit from flexible working arrangements that recognise your leadership position
• You’ll receive competitive compensation including performance-based bonuses tied to your impact
• You’ll have opportunities to represent the brand at fashion events and industry conferences
• You’ll be part of a company that values social responsibility and is actively working to reduce waste in the fashion industry

As General Manager, you’ll lead the entire business operation while working closely with our CEO to elevate the brands presence in Australia and drive growth in an increasingly competitive market.

• You’ll shape the strategic direction, identifying new opportunities to expand our digital footprint and reach trend-conscious consumers. With full P&L responsibility, you’ll optimise the operations from buying and planning through to customer delivery, ensuring our client maintains profitability while staying true to their values.
• You’ll build and nurture relationships with influencers, partners, and stakeholders who align with the brand ethos, creating collaborations that amplify our reach. Your leadership will cultivate innovation across all teams, from the creative design process to technology implementation and sustainable supply chain methods.
• Most importantly, you’ll ensure the brand voice and vision remain authentic while scaling, maintaining connection with the brands audience who demand both style and substance from the brands they support.

What Type Of Person Will Be Successful

You’re a fashion industry leader who understands the digital landscape and has a passion for emerging trends and sustainability. You’re equally comfortable analysing financial reports as you are providing creative direction for marketing campaigns or product collections.

• You have proven experience in senior leadership roles within fashion, e-commerce, or retail (ideally as a General Manager, Managing Director, or similar)
• You possess strong commercial acumen with the ability to balance growth objectives with profitability targets
• You’re digitally savvy with experience in social media strategy, influencer marketing, and e-commerce optimization
• You’re a visionary leader who can inspire teams while also rolling up your sleeves when needed
• You have a track record of implementing sustainable or ethical practices within business operations

If you’ve been curious about roles such as Brand Director, E-commerce Director, or Operations Director in fashion-forward companies with a social mission, we would love to hear from you.

If you’re passionate about shaping the future of fashion for a new generation and leading a brand that values innovation, inclusivity, and sustainability, we want to connect with you. Don’t worry if you don’t tick every box – we’re looking for leaders with potential and passion as much as experience.

Submit your application below or contact Bec Matta at Bec@assemblytalent.con for more information.

Assembly Talent pairs exceptional talent within exemplary businesses within the retail, eCommerce, beauty and lifestyle industries. Professional, personable and discreet, we’re specialists in seeking, securing and supporting flourishing careers and company relationships. Our lived experience of over 20 years across the Retail, Fashion, eComm, tech, beauty, and FMCG landscape has helped us place sought-after candidates with leading and emerging brands both in Australia and abroad. Valuing culture-fit and chemistry on par with capabilities and credentials, our holistic recruitment strategy supports career aspirations and business acumen in equal measure.

Does this sound like the perfect fit for you? Apply for this role below.