This position offers the rare opportunity to lead marketing strategy for a dynamic eCommerce brand that has achieved remarkable growth over the past 5 years and is now scaling into international markets. The successful Marketing Manager will work directly with the Founder to shape the marketing infrastructure that supports global expansion and market entry initiatives.

Within the first 12 months, the Marketing Manager will establish marketing frameworks for new market launches, build digital presence across multiple regions, and create the strategic foundation that transforms a successful startup into a scale-up operation. This role combines the excitement of international expansion with the autonomy to implement innovative marketing strategies across diverse markets.

The position offers direct access to leadership decision-making and the opportunity to build marketing capabilities that will define the brand’s global trajectory.

• Pioneer international expansion – Lead marketing strategy for new market launches and global scale-up initiatives
• Work directly with the Founder – Collaborate on strategic marketing direction with immediate access to executive leadership
• Build from successful foundation – Scale marketing operations for a brand that has demonstrated rapid growth since establishment
• Shape global brand presence – Develop marketing infrastructure that supports international ecommerce operations

Why This Company Attracts Marketing Talent

The successful candidate will join an organisation where entrepreneurial spirit meets strategic growth, leading marketing initiatives for an ecommerce brand with demonstrated international appeal. Since 2020, this company has evolved from startup to scale-up, creating the perfect environment for marketing professionals who want to drive meaningful growth.

The culture values individual ideas and contributions while maintaining the agility that enables rapid market response. The Marketing Manager will work in a dynamic environment where strategic thinking is valued at the leadership level, with autonomy to implement solutions that drive measurable business impact across expanding global markets.

Key benefits that support professional success:

• Hybrid role with flexibility, head office is based in Melbourne
• Direct collaboration with founder-level leadership on strategic initiatives
• Professional development opportunities in international ecommerce and digital marketing Competitive package with full-time or part-time options available
• Dynamic growth environment that provides exposure to multiple markets and expansion challenges

What the Role Encompasses

The Marketing Manager will focus on strategic initiatives that drive sustainable growth while building marketing capabilities for international expansion. Rather than maintaining existing campaigns, the successful candidate will tackle the exciting challenges of market entry and scaling digital presence across multiple regions.

Key responsibilities include developing comprehensive digital marketing strategies for new market launches, managing multi-channel campaigns across diverse customer segments, and optimising ecommerce performance to support international growth. The role involves building social media presence across global markets, creating content strategies that resonate with different cultural contexts, and implementing marketing automation that scales with business expansion.

The Marketing Manager will collaborate directly with the Founder to define brand strategy and marketing direction, while managing relationships with international agencies and creative partners. The position requires developing marketing analytics frameworks that provide insights across multiple markets and establishing performance benchmarks for global operations.

The successful Marketing Manager will be an experienced professional who thrives on building marketing infrastructure for rapid growth and international expansion. Success requires combining strategic marketing expertise with operational excellence and the ability to adapt strategies for diverse global markets.

Essential qualifications and experience:

• 5-7 years Marketing Manager experience, preferably in ecommerce, digital brands, or international markets.
• Proven expertise in digital marketing, social media management, and ecommerce optimisation.
• Strong understanding of marketing automation, CRM systems, and analytics platforms across international markets.
• Experience with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent communication skills with ability to create compelling brand narratives for diverse markets.
• Proven track record of driving measurable marketing ROI and brand growth.
• Self-motivated with ability to work independently while collaborating effectively with leadership

Candidates with experience in roles such as Digital Marketing Manager, Ecommerce Marketing Manager, or Brand Manager in scaling organizations are encouraged to apply.

This opportunity suits an ambitious Marketing professional who wants to shape the global growth of a rapidly scaling ecommerce brand while working directly with founder-level leadership.

Strong candidates who demonstrate relevant experience and passion for international marketing and ecommerce growth will be considered, even if they don’t meet every requirement. Consideration may also be given for other suitable roles as this expanding company continues to scale globally.

Assembly TalentMaking belonging our business.

Assembly Talent pairs exceptional talent within exemplary businesses within the retail, eCommerce, beauty and lifestyle industries. Professional, personable and discreet, we’re specialists in seeking, securing and supporting flourishing careers and company relationships. Our lived experience of over 20 years across the Retail, Fashion, eComm, tech, beauty, and FMCG landscape has helped us place sought-after candidates with leading and emerging brands both in Australia and abroad. Valuing culture-fit and chemistry on par with capabilities and credentials, our holistic recruitment strategy supports career aspirations and business acumen in equal measure.

Does this sound like the perfect fit for you? Apply for this role below.