This opportunity is for a commercially minded leader with a passion for loyalty, customer lifecycle marketing, and delivering highly personalised experiences across digital, in-store, and all customer touchpoints. The role offers the chance to shape the future of customer engagement and loyalty, driving data-led strategies and building cross-functional partnerships in a dynamic retail environment.

More Than Just a Workplace

• Be part of a growing, supportive community dedicated to empowering employees and making a real impact.
• Hybrid working model – enjoy flexibility with 3 days in the office and 2 days from home.
• Employee and family discounts, paid parental leave, and annual flu shots to support wellbeing.
• Training pathways for personal and professional growth.
• Access to an Employee Assistance Program for additional wellbeing support.
• Collaborative, friendly team environment focused on achieving both personal and business goals.

What Your Days Will Look Like

• Own and deliver the end-to-end personalisation strategy, including segmentation, content, product recommendations, and targeted offers across all customer touchpoints.
• Optimise 1:1 communication channels (email, SMS, MMS) to enhance trade marketing and lifecycle engagement.
• Lead the redesign and relaunch of a major loyalty program, aligning with the Customer Value Proposition (CVP).
• Oversee implementation and optimisation of Martech platforms (CEP, Loyalty Engine, Customer Feature Store, DAM).
• Drive the development of a single customer view for real-time customer insights activation.
• Define and implement frameworks to measure customer lifetime value, offer performance, and campaign ROI.
• Champion change management and capability uplift across teams, embedding new tools and processes.
• Foster a test-and-learn culture to optimise journeys, loyalty mechanics, and personalisation outcomes.
• Collaborate with Data & Analytics, Marketing, Digital, IT, Customer Care, Store Operations, and external partners to deliver scalable initiatives.

What Makes You a Great Fit

• Proven experience leading loyalty program transformation and personalisation strategy in a multi-channel retail or consumer-facing environment.
• Expertise in Martech platforms such as Emarsys, Cheetah, Constructor.io, ContentStack, Auth0, and DataBricks.
• Strong analytical skills with experience in segmentation and activating customer insights.
• Strategic thinker with commercial acumen and a hands-on approach to execution.
• Exceptional stakeholder management and communication skills.

Your Next Step

If you are ready to drive the next level of customer engagement and loyalty, apply now to join a team where belonging and impact are at the heart of every day.

Assembly Talent – Making belonging our business.

Assembly Talent pairs exceptional talent with exemplary businesses in retail, eCommerce, beauty, and lifestyle industries. With over 20 years of experience across Retail, Fashion, eComm, tech, beauty, and FMCG, we place sought-after candidates with leading and emerging brands in Australia and abroad. We value culture-fit and chemistry equally with capabilities and credentials, using a holistic recruitment strategy to support both career aspirations and business needs.

Does this sound like the perfect fit for you? Apply for this role below.